Thursday, March 20, 2008

It's a pokémon world!

there's a saying in marathi that 'a converted muslim eats more onions. '


this basically means that a person who has changed faith or has become something he didn't use to be, follows the new regime more strictly and methodically than a person originally from that regime.


japanese are doing well. very well. they all wear suits now. and they have even bigger automobiles than fords etc. they have preserved their originally borrowed script and used it effectively to mean exactly what american-english means.


anyway, i'm no one to comment on geo politics and cultural meltdowns in a big pot called corporation.


but basically whatever americans can do, the japanese can do it much better. ( i'm assuming good-bad as relative terms, at times interchangeable.)


americans merchandised from a given content and then moved on to produce content that can leave scope for merchandising. japanese, went ahead. they made the boundaries between merchandising and conetnt disappear. americans placed existing products into films. Like how cast-away is a very entertaining advertisement for fed-ex. or made products based on existing content. (bugs bunny stuffed toy, or wwe playing cards).


but pokémon the animated series is an advert, a prologue, an epilogue, folklore, legend and an educational video for the avid users of pokémon video games and playing cards and much more.


if you were to find out what came first the product or the content, you'd have to open history pages. the content by itself is so well bound, it's an entire system, a parallel world and what came first doesn't even matter. it's an evolutionary step in product-content relationship.


but when merchandising evolves, it does much more than just bring in money. it brings visual content into life. real life. (no relative terms here.)


of course it's most effective when similar archetypes or concepts are present in the mass consciousness and in the individual consciousness of people..

like how anybody who looks at the tightly woven world of interjecting co-incidences and increasing virtuality of real life talks about 'the matrix'. it's a work of art that simplifies certain yet intangible thoughts in your mind and simplifies them and categorises them for future reference. this makes us aware of these thoughts and they become archetypal knowledge for us. something we know deep down. (or we have an illusion of knowledge.)



such visual concrete works speed up the process of folklore and legend and thoughts become knowledge without the churning of time.


the real bitch is when we start acting upon this knowledge. when we naturalise it.


every common insect, every common animal or bird is a pokémon now. a pocket monster that fights itself dizzy for you. a friend who lives inside a small ball, that you can carry about in your pocket. you love it and it loves you and you throw it on a battlefeild to fight for a ribbon or a badge.

(and we thought dog fighting was illegal..)



is it slavery and 'love your slave' ideology?

tha could be valid if there was a clear division that human beings are masters and pokémon are to be captured and made slaves of. butthere's an interesting twist to the whole thing.

pokémon try to catch other pokémon! (dog eat dog!)

so is it animals we're talking about or is it other people?

a friend of mine is very organized, so he has 'organizaton power'! how can i use him? how can i capture him?

A friend is very logical in his thinking so he has 'logical power' how do i put him in a ball and unleeche him when i need?

the utility of people and the collection o people has been an old concept, but the physical appearance of it in real life is very intriguing...

I don't think i have what it takes to be a pokémon trainer (i.e. the collector)

I often wondered what the pokémon do while they are in the ball...

I guess they wait for being called upon and in the meanwhile, I guess they write blogs.

3 comments:

Pizzicato Hana said...

wonderful.

you can still write abstract. i can't anymore.

Pizzicato Hana said...

that's not why it's wonderful.

it's wonderful otherwise too.

i mean, it's wonderful. that's that.

Xorkes said...

hey well written.. i wonder how u could even think of it.. hehe